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The quality of your product photo has the biggest impact on how convincing the final composite looks. These tips cover what works well and what to watch out for.

Start with a clean product photo

Photos on a white or transparent background give the AI the clearest subject to work with. It doesn’t need to guess where the product ends and the background begins. If your product photo has a busy or colored background, the composite may carry unwanted color casts or edge artifacts into the scene.
Background removal is available in the Edit tools if you need to clean up a product photo before using it in Recreate.

Match lighting between product and scene

The AI adjusts for lighting differences, but large mismatches are harder to reconcile. If your product photo is lit from the left and your scene has strong light coming from the right, the composite can look pasted-in. When possible, choose a scene whose lighting direction roughly matches your product photo. Even approximate matches produce noticeably better results.

Mind the scale

The AI infers how large the product should appear in the scene from visual context. Avoid placing small products in very expansive scenes — a wristwatch in a wide-angle room shot, for example. The product ends up small and the detail is lost. A tighter scene crop, or a closer perspective, gives the product more visual presence.

Try the same product in multiple scenes

If a single scene isn’t giving you the result you want, run the same product photo against a few different scene options. Because Fast runs cost only 3 credits, it’s practical to test several scenes quickly and then commit to a Pro run on the one that looks most promising.
The same product photo composited into three different scene photos showing varied results

Use Learn assets for consistency

If you’re generating multiple Recreate outputs for the same product across different campaigns or scenes, upload the product to your Learn assets first. This helps maintain consistent product appearance across all your generations rather than re-uploading each time.
Learn assets are available to signed-in users only. Anonymous sessions don’t have access to saved assets.

Quick checklist

  • Product photo has a white, light, or transparent background
  • Lighting direction in the product photo roughly matches the scene
  • Product scale fits naturally in the scene
  • Scene has visible space where the product can sit