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Marketing campaigns need to feel like a set — consistent brand identity across multiple images, formats, and placements. GESTEL’s Learn feature, batch generation, and Upscale tool let you build a cohesive campaign image library from a single shoot’s worth of source material.

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Brand consistency with Learn

Learn (5 credits per run) extracts metadata from your model or product photos and makes that information available as a persistent reference for your session. Use Learn at the start of a campaign session:
  1. Upload your hero model photo to Learn — GESTEL records face, skin tone, hair, and body proportions.
  2. Upload your key product photos to Learn — GESTEL records color, shape, material, and identifying features.
  3. Use those references throughout your campaign generation runs.
The result: a model who looks like the same person across 20 images, and a product that maintains accurate color and shape across every scene.
Four campaign images showing the same model with consistent appearance across different background scenes

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Scene variation for A/B testing

Run the same product + model reference against multiple background or style references to build your testing pool. Example for a perfume campaign:
VariationBackground referenceMood
AMarble bathroom counterClean, premium
BOutdoor garden settingOrganic, fresh
CDark velvet surfaceLuxury, dramatic
DUrban rooftopModern, aspirational
Generate each variation with Pro (10 credits, 8 images per run). You end up with 32 images across 4 scenes — enough to populate a full campaign rollout and A/B test placements.

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Hero images for large-format use

Campaign hero images — billboards, banners, outdoor advertising — need higher resolution than screen-only assets.
1

Generate at the right ratio

For landscape billboard: 16:9. For portrait OOH: 9:16 or 3:4. Set the ratio in Create before generating.
2

Use Pro engine

Pro (10 credits, 8 images) produces maximum detail for hero images. Fast is not recommended for large-format output.
3

Select your hero

Choose the image with the strongest composition and sharpest product detail. Hero images will be scrutinized at large size — pick the best, not just any good one.
4

Upscale 4x

Run Edit → Upscale 4x (5 credits) on your selected hero. This delivers print-ready resolution suitable for large-format printing.

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Campaign series: consistent model across scenes

A campaign series is a set of images that share a model identity but vary in background or product. The goal is brand recognition through visual consistency. Recommended setup:
  1. Run Learn on your campaign model.
  2. Define 3–5 background aesthetics for the campaign (e.g. indoor studio, outdoor urban, nature).
  3. For each background, run Create with the same model reference and product, varying only the style reference.
  4. Select one hero image per background. Keep lighting direction consistent across selections — this binds the series visually.
  • Generate with Pro engine (not Fast)
  • Set aspect ratio to match your print format before generating
  • Run Upscale 4x on the final selected image
  • Check that product color looks accurate before upscaling — color correction is harder after upscaling
  • Use PNG for transparent elements, JPEG for full-scene images
Upscaling does not add detail that isn’t in the source image — it intelligently enlarges what’s already there. Start with a sharp, detailed source image for the best upscaling results.