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Fashion photography is about more than just showing a product — it’s about showing it in context, on a person, in a mood. GESTEL’s combination of model, outfit, and pose references lets you control all of those variables without a full production crew.

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Model + outfit combination

The core of a fashion shot in GESTEL is the Product + Model + Outfit category combination.
  • Product: the item you’re selling (bag, shoes, jewelry, etc.)
  • Model: the person wearing the look
  • Outfit: the full garment or clothing context
Upload all three and GESTEL styles the model in the outfit with the product naturally integrated.
Upload a flat-lay outfit photo — garment laid out on a clean surface — and a separate model portrait for best outfit integration. This gives the AI clean reads on both the garment shape and the model’s face.
Flat-lay jacket photo and model portrait as inputs, with generated styled fashion shot as output

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Maintaining model consistency with Learn

When shooting a collection, you want the same model to appear consistently across all images. Use Learn (5 credits per run) before your generation session:
  1. Upload your model photo to Learn.
  2. GESTEL extracts the model’s metadata — face, skin tone, hair, body type.
  3. Use that model reference in your Create runs throughout the session.
Model consistency matters most for lookbook pages where multiple images appear side by side.

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Pose references for specific stances

Add a pose reference when you need a specific body position — walking, seated, hands on hips, turning. Upload a pose photo in the Pose slot. The AI uses that body position while applying your model and outfit on top. Good pose references have:
  • Full or half body visible
  • Clear, unambiguous limb positions
  • Simple background

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Creating a collection series

A consistent series — same model, different outfits, consistent background — gives your collection page a professional, cohesive look.
1

Define your background aesthetic

Choose a style reference or describe the environment (studio, outdoor, urban) before starting your series. Keep this consistent across all collection pieces.
2

Run Learn on your model

Run Learn on your model photo once. Use the same model reference for every piece in the collection.
3

Generate each look

For each item in the collection, upload the product + the consistent model reference + the outfit. Generate with Pro for lookbook quality.
4

Select and match

Pick the best image from each generation. Check that lighting and model pose feel consistent across the series before downloading.

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Animation for runway-style content

Take your best fashion image to Animate (15–65 credits depending on duration and resolution) to create a short video. A 3–4 second animation showing slight movement — hair, fabric, or a slow camera pan — works well for:
  • Website hero sections
  • Social media loops
  • Digital lookbook headers
Animate works best on images with a clearly defined subject and background. Fashion portraits with strong composition tend to animate well.

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Aspect ratios for fashion content

UseRatio
Instagram feed4:3 or 1:1
Stories / Reels9:16
Website lookbook3:4 (portrait)
Editorial spread16:9
Generate at the intended ratio rather than cropping after — composition is framed correctly from the start.